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First Coast · NE Florida

More calls.
Zero
shared leads.

We make your home service business the name neighbors recommend in your city's local Facebook groups — exclusively. One trade per territory. Month-to-month.

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200K+
First Coast homeowners in our network
162
Avg qualified leads per year
1
Contractor per trade per city
f
Nocatee Neighbors
6K members
● Reactive
SJ
Sarah J.
Anyone know a reliable roofer? Big leak 😩
👍Reply
MT
Mike T.
Used Sunrise Roofing! Fast, honest ✅
👍14
f
PV / St. Johns Families
61.6K members
★ Proactive
CA
Cool Air Masters
Giving away 3 FREE AC tune-ups to veterans 🇺🇸 Nominate one below! Everyone else: $79 tune-ups ❄️
❤️84💬41↗33
f
Nocatee Share & Support
3.5K members
◆ Story
SR
Sunrise Roofing Jax
📸 Before→After
Crosswater family — 2yr patch job. We handled adjuster, done in 3 days. Zero out of pocket 🏠✅
❤️63💬18↗27
f
Ponte Vedra Moms
21.6K members
● Reactive
LR
Lauren R.
HELP — palmetto bug the size of my hand 😭 Pest recs please!
😂41💬22
JB
Jen B. · Top
First Coast Pest — monthly, no contracts 10/10
👍28
f
Real Housemoms Nocatee
3.9K members
★ Proactive
PP
Pro-Finish Painters
1 FREE accent wall for a Nocatee teacher 🍎 Tag yours below. $200 off full interiors in June 🎨
❤️92💬56↗44
f
PV / Nocatee & Coastal
21.6K members
● Reactive
RL
Rachel L.
AC out. 2 kids + 94°F 😭 HVAC needed ASAP!
❤️22💬17
KT
Karen T. · Top
Cool Air Masters — same-day, honest. DM me!
👍31
f
Nocatee Outdoor Living
2K members
◆ Story
HG
Hello Garage Jax
🏠 Garage→Dream
Metallic epoxy + storage in one day. Homeowner says it's their fav room 😄
❤️77💬23↗31
f
All Noc Residents PV
3.2K members
● Reactive
TW
Tom W.
Burst pipe, water everywhere. Emergency plumber in Nocatee?!
😬18💬14
NP
Nancy P.
FlowRight Plumbing — 45 min for us. Save their number!
👍19
f
Crosswater Nocatee
1.6K members
★ Proactive
GL
Green Thumb Landscapes
Giving away 1 FREE lawn cleanup to whoever has the worst grass 😄🌿 Nominate your neighbor (nicely!)
😂103💬67↗88
f
Nocatee Newbies & Friends
4.7K members
◆ Story
SC
Second Chance Remodeling
🛁 Bathroom Reveal
8 days on this Nocatee master bath. The family cried when they saw it ❤️
❤️148💬44↗52
Hover to read
The problem with how most contractors get leads

You're paying for leads
your competitors get too.

Every major lead source has a fatal flaw.

🔗
Angi & HomeAdvisor
Your lead gets sold to 4–5 other contractors simultaneously. You're not getting a customer — you're entering a price war. The homeowner picks whoever calls first and quotes lowest.
💸
Google & Facebook Ads
The moment you stop paying, the leads stop. You're renting attention, not building reputation. Ad costs for home services keep rising with zero lasting brand equity to show for it.
🎲
Word of mouth alone
Inconsistent, unpredictable, impossible to scale. Great for established businesses — but when business is slow, you can't control when the next referral comes in.
There's a channel your competitors haven't touched yet.

Every day, homeowners in your city are asking their neighbors for contractor recommendations — and the answer is almost never your name. Yet.

What we do

We make you the name your neighbors recommend.

Every day, homeowners post in local Facebook groups asking for contractor recommendations. We make sure your name is the trusted answer — not through ads, but through authentic neighbor-to-neighbor advocacy. Not every post has a sales pitch. That's the point.

Two types of posts, both working for you: Reactive posts answer in-the-moment homeowner requests before anyone else. Proactive posts build community trust through storytelling, local giveaways, and genuine goodwill — so when the next question comes, your name is already the obvious answer.
● Reactive
When someone asks, we answer first
24/7 monitoring means your name is in the thread before it fills with noise.
★ Proactive
Community posts that build your name
Giveaways, before/afters, local stories — posts that earn shares and make you the go-to before anyone even asks.
f
PV / St. Johns Families
61.6K members
★ Proactive post
CA
Cool Air Masters AC & Heat
2h ago
Hey neighbors! 🌟 We're giving away 3 free AC tune-ups to veterans in PV & St. Johns County — America's 250th 🇺🇸

Nominate a vet in the comments. For everyone else — $79 tune-ups through June, no upsells ❄️
❤️ 84💬 41 Comments↗ 33
DM
Diane M.
1h
My dad — 20 years Army, lives in Nocatee 🙏
❤️ 44Reply
KR
Karen R.
45m
Just booked the $79 tune-up — picked up first ring! 💪
👍 12Reply
Channel comparison

How we stack up

Lead sourceAvg cost/leadExclusivityConversion vs paidHome Pro Groups
Angi / HomeAdvisor$40–$150Shared 4–5 contractorsBaseline
Google Local Service Ads$50–$120Exclusive (bidding)1.2× baseline
Facebook Paid Ads$30–$100Exclusive1.0× baseline
Facebook Groups (Home Pro)$10–$40100% exclusive2–4× baseline✓ This is us
The process

How it works

Three steps. Fully managed. You just answer the phone.

1
We find your groups
We research and join the most active local Facebook community groups within 20 miles of your business. On the First Coast alone, that's 70+ groups covering 200,000+ homeowners. Only high-engagement communities make the cut.
2
We post your story
Our writers craft authentic, neighbor-style posts — reactive replies to homeowner requests and proactive community content like local giveaways and project stories. No ads. No phone numbers in captions. Content that earns trust, not eye-rolls.
3
You receive the lead
When homeowners respond, we capture their project details and deliver a warm, exclusive lead to your phone via text — within 15 minutes. You call a neighbor who already knows your name.
Your local market

The First Coast network

We've already mapped and vetted 70+ Facebook community groups across Nocatee, Ponte Vedra, St. Johns County, Jacksonville, and St. Augustine. This is where your future customers are asking for recommendations right now.

70+
Mapped groups
200K+
Total homeowners
1.3M+
Annual impressions

Nocatee & Ponte Vedra — top groups

PV / St. Johns / N. FL Families
T1
61.6K members
Ponte Vedra, Nocatee & Coastal
T1
21.6K members
Saint Aug / Nocatee / PV / Jax Beach
T1
19.3K members
PV Beach, Nocatee, St Johns
T1
7.7K members
NOCatee Neighbors
T1
6.0K members
Nocatee Newbies & Friends
T2
4.7K members

+ 64 more groups — full map in the free playbook

The math

It pays for itself before
you book a single job.

Pick your trade and do the math yourself.

🏠
Roofing — Repair
Minor to moderate
Monthly investment$1,997
Avg repair job$1,500–$4,000
Jobs to break even1–2 jobs
"One neighbor referral for a repair job and you're already in the black."
🏠
Roofing — Replacement
Full residential
Monthly investment$1,997
Avg replacement$10,000–$18,000
Jobs to break evenLess than 1
"One storm-damage referral pays for six months of service."
🏠
Roofing — Insurance
Full claim-managed
Monthly investment$1,997
Avg insurance job$14,000–$25,000
Jobs to break evenFraction of 1
"One insurance referral typically pays for 6–12 months."
❄️
HVAC — Tune-up
Service call
Monthly investment$1,997
Avg service call$200–$800
Calls to break even3–10 calls
"Service calls build recurring relationships that convert to replacements."
❄️
HVAC — Replacement
Full system install
Monthly investment$1,997
Avg replacement$7,000–$14,000
Jobs to break evenLess than 1
"One AC replacement in Florida summer covers your entire quarter."
❄️
HVAC — Maintenance
Annual contract
Monthly investment$1,997
Plan value/year$200–$400
Plans to break even~8 plans
"Maintenance customers are your best replacement leads — and they refer neighbors."
🔧
Plumbing — Service
Leak / drain / fixture
Monthly investment$1,997
Avg service call$200–$600
Calls to break even4–10 calls
"Neighbors who ask in community groups are higher intent than random search traffic."
🔧
Plumbing — Major
Repipe / sewer
Monthly investment$1,997
Avg major job$5,000–$15,000
Jobs to break evenLess than 1
"One repipe from a community recommendation pays for months."
🔧
Plumbing — Water Heater
Replace or tankless
Monthly investment$1,997
Avg install$1,200–$3,500
Jobs to break even1–2 installs
"Water heater requests spike in winter — high-intent, easy close."
🎨
Painting — Interior Room
1–3 rooms
Monthly investment$1,997
Avg job$800–$2,500
Jobs to break even1–3 jobs
"Neighbors trust referrals enough to skip getting quotes — easier closes."
🎨
Painting — Full Interior
Whole house
Monthly investment$1,997
Avg whole-house$4,000–$10,000
Jobs to break evenLess than 1
"One full interior from a neighbor referral covers two months instantly."
🎨
Painting — Exterior
House exterior
Monthly investment$1,997
Avg exterior$3,500–$8,000
Jobs to break even1 job
"Before/afters of exterior work are the highest-shared content in local groups."
🦟
Pest Control — The LTV Play
Where recurring service businesses compound fastest
Monthly plan
Plan price$49–$79/mo
12-month LTV$590–$950
24-month LTV$1,200–$1,900
Break even: 2–3 recurring customers. Pure profit after.
Quarterly plan
Quarterly price$120–$200
12-month LTV$480–$800
24-month LTV$960–$1,600
Neighbor recs convert well — everyone shares the same bug problem in FL.
Mosquito add-on
Plan price/mo$60–$100/mo
Upsell rate~40% of customers
LTV boost+$720–$1,200
FL mosquito season posts in groups drive massive seasonal signups.
🏡
Remodeling — Kitchen
Full renovation
Monthly investment$1,997
Avg kitchen remodel$20K–$60K
Jobs to break evenFraction of 1
"One kitchen referral pays for an entire year."
🏡
Remodeling — Bathroom
Primary or guest
Monthly investment$1,997
Avg bathroom$8K–$25K
Jobs to break evenLess than 1
"Bathroom remodels are the most-requested service in PV and Nocatee groups."
🏡
Remodeling — Additions
Room / ADUs
Monthly investment$1,997
Avg addition$40K–$120K
Jobs to break evenTiny fraction
"One addition referral funds your marketing for the rest of the year."

Numbers based on industry-average ticket sizes. We're new — these are honest projections, not case studies.

Simple, flat pricing

No surprises. No contracts.

One price. Everything included. Cancel anytime.

Market Partner Program
$1,997/mo
Month-to-month · Cancel anytime · One trade per city
  • ✓Exclusive territory — one trade per city, yours for life
  • ✓20–30 custom community posts per month (reactive + proactive)
  • ✓24/7 group monitoring and real-time engagement
  • ✓Warm leads delivered to your phone via text within 15 minutes
  • ✓Group admin relationship management
  • ✓Monthly performance report with lead attribution
  • ✓No long-term contracts — we earn your business every month
Apply For Your Territory

We vet all partners for quality and community fit. Application does not guarantee acceptance.

Free resource

Get the First Coast
Lead Gen Playbook.

A practical guide to how local Facebook groups generate warm, exclusive leads for home service contractors in Jacksonville, Ponte Vedra, and St. Johns County. No fluff. No pitch. Just the strategy.

How to find the right Facebook groups in your market
What to post — and what gets you banned instantly
The 15-minute lead response system that closes more jobs
Why this channel converts 2–4× better than paid social
The full First Coast group map: 70+ groups, 200,000+ homeowners

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